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The approach of businesses in the modern days are shifting towards a digital platform as compared to a physical store. As the business model is changing so is technology. Start-ups these days can be incorporated and launched within a shorter time. Facebook for business has tremendous potential for SMEs and MSMEs. If you are new […]
Digital marketing, as explained earlier, is an integral part of the contemporary marketing mix. All those looking to make the most of their marketing presence can look at different ways to leverage their online presence. The idea behind digital marketing is to touch upon target segments beyond geographical locations. The best part of targeting prospective […]
It goes pretty much without saying that websites happen to be the heart and soul of a contemporary business house. If the website is good, then a company will be able to attract vast scores of consumers and users. Also, any company’s online presence makes it possible for the users to figure out its proactive […]
Digital advertising has become the heart and blood of contemporary marketing. It goes without saying that going digital has become more of a necessity, and it is important for marketers to come to terms with the power that social media and digital advertising mediums contain. All those who want to reach out to a wider […]
It goes without saying that video has become the preferred medium of corporate communication in recent times. Not just corporate communication, but campaigns are also being driven by videos. Viewers and audiences are looking at video as a means to convey the message in a way that’s both fun-filled and engaging. Digital marketing agencies in […]
During the lockdown, a lot of companies started working remotely and from home. As the customers were online, engagement through social media and other online platforms increased considerably during last year. This season witnessed customers converted to loyal customers for different brands. Remote working offers environmental benefits, operational cost-savings, and work/life balance. If you are […]
Content is Like Water It goes without saying that content is like just. Good content, just like water, can assume any shape. In simple words: a piece of content is deemed ‘good’ when it can be used across different mediums and channels without undergoing too many changes. Content marketing is a major part of various […]
Contemporary Marketing is More Than Just ‘Selling’ Pundits would agree that marketing in the modern day and age is more than just selling goods and/or services. Those who have been associated with marketing are aware of the fact that the concept of marketing goes well beyond buying and selling products. Today, marketing is more about […]
Social media has become quite a thing these days. Think of anything and everything that’s being brought and sold in the market and a corresponding social media campaign is bound to come to mind. Well, such is the power of social media that nobody has remained untouched by it. Now, making the most of its […]
As a new enterprise, you might be looking for some marketing strategies for your business that delivers on its promises. You can choose tools like Facebook, Instagram, Twitter as a potent way to reach millions of customers worldwide. To ensure that you don’t miss out on this incredible marketing opportunity, use it to spread the […]