Contemporary Marketing is More Than Just ‘Selling’
Pundits would agree that marketing in the modern day and age is more than just selling goods and/or services. Those who have been associated with marketing are aware of the fact that the concept of marketing goes well beyond buying and selling products.
Today, marketing is more about giving rise to longstanding relationships between businesses and customers. That is where digital marketing campaigns come into the picture. These campaigns do a lot more than just generating awareness and/or inducing people to buy.
However, social media marketing efforts can end up backfiring (at times). However, here are a few handy tips that would help you channelize your social media marketing efforts:
Stay Away From Controversy
It goes without saying that social media is a powerful tool and has the power to make or break a company (or a business house). Much like anything and everything else, social media, too, has its share of merits and demerits. There is always a risk of controversy if and when business houses plan to post content pertaining to sensitive/political matters, say the ongoing farmers’ protest.
In order to keep such problems at bay, it is in everybody’s best interests to not say anything. Focus on the product/brand and stay away from the clutter. Korra Advertising is here to help develop the best product/brand campaigns that resonate with the masses.
Avoid Ambiguous Statements/Messages
Yes, this one is important, immensely important, to be very honest. Ambiguous statements need to be avoided because confusion is the last thing marketers want. Everybody wants their brand messages to be loud and clear. Also, it is important to be straightforward because the best marketing messages are short and simple (brevity). The good thing about social media marketing is you can convey your messages without having to spend a lot of words.
No Need to Go for Information Overload
Information overload can end up complicating matters quite drastically. As a marketer, you should focus on shorter messages that are not just easy to consume but easy to comprehend as well. Take it this as an example: a 30-word paragraph along with a 1-minute video is a great way to promote your product/brand than writing an article that goes past the 1000-word mark.
Well, this is exactly where micro content comes into the picture. Social media marketing is all about conveying your messages without sounding bland and/or boring. The key is to capture the imagination of the viewers and audiences as quickly as possible. It is interesting to note that Korra Worldwide Advertising has all the answers to your woes related to advertising/marketing.
Korra Worldwide Advertising is here to help you in your bid to create mesmerising digital marketing campaigns. It is one of the top-drawer advertising agencies in Gurgaon and is known for its never-ending focus on quality. Approach Korra and they will take care of everything related to advertising for you.
